t the end of World War II, America's boys returned home to the promise of renewed prosperity.
Soldiers crossing liberated France on a transport train spent their final days in Europe playing cards
to pass the time.
For one company, the games continued aboard a troop ship heading across the Atlantic. One sergeant,
whose tags read William Greenberg Jr., had a little more luck with the cards than his Army buddies.
And he had a plan. |
 y the time he returned home to New York City, William Greenberg had enough winnings to start the
business he'd always dreamed of: a family bakery. Hungry for rich ingredients, he began producing
buttery cookies, rich brownies, and exquisite cakes he decorated with what would become his trademark
artistry. William Greenberg Jr. Desserts was born -- and since 1946, New Yorkers have refused to settle
for anything less. |
|
 oday, although Mr. Greenberg has retired, the tradition he began is continued with the same bakers
and designers employing the original recipes. William Greenberg Desserts operates a retail store
at 1100 Madison Avenue between 82nd and 83rd Streets (212-744-0304). Our fine baked goods are also available through our Wholesale
Division, which can be reached at 212-734-5385. |
LOVE to bake! I began cooking and baking under the tutelage of my Aunt Gertrude to the delight of my family. In high school I sold cookies to the National Federation of Woman's Exchanges.
In the Army I fed the troops and in 1946 I opened my first shop in New York. Whether it's a
chocolate brownie or a wedding cake, my creations have pleased New Yorkers' palates for the past 42
years!
